Marketing

Level Up Your Product Business Branding

When it comes to small, product-based business, it’s important to focus on building a solid brand versus building only a business. A brand is something that lives and breathes, and is truly unique to YOU.... more »

Growing a Marketing Plan On a Budget

Anyone working in retail knows how important it is to closely watch budgets and profit margins. Marketing can be a major factor in the overall business equation that will make or break your ongoing success. ... more »

Increasing Your Social Media Reach

When it comes to the ever-changing algorithms of social media giants like Facebook, Instagram and Twitter, keeping your store’s organic reach steady can be a challenge. Whether you’re taking on the challenge of building your... more »

Top Marketing Trends to Avoid

In a world where digital has become an integral piece of every retailer’s marketing strategies, there is only one thing worse than having no strategy at all — having a bad digital marketing plan based... more »

Put a Bow on It

For better or worse, 2020 has dramatically changed the retail landscape. After stores reopened, many reported shoppers spending less time browsing. This means that retailers need to figure out how to encourage consumers to shop... more »

Shopping Safely

States and retailers have begun to navigate reopening following the COVID-19 pandemic, and the reality is that this “new normal” may be here to stay for (at least) the foreseeable future. For retailers, this means... more »

Why SEO Matters for Specialty Retailers

Today, independent retailers aren’t just competing with other owner-operated shops in town. Online retailers of all sizes are trying to take a piece of the gift industry pie, and it is up to shops to... more »

Great Things Come in Small Packages

There are several things to consider with a small-spaced store, but the “wow” factor can still be achieved. Overall, there are three factors to consider: layout, inventory and product. LAYOUT This is a notable challenge... more »