Fortitude By Debbie Eisele

Debbie Eisele, managing editor for museums&MOREThe retail climate, as we all know, has been extremely challenging in 2020. In light of the ups and downs of this roller coaster year, I’d like to share a quote from Helen Keller that I have thought of quite often since March: “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”

Almost overnight our industry dramatically changed and none of us were quite prepared. Yet the industry has survived, new operating procedures have evolved, and retail is still active; both online and in physical stores. We are fortunate to have extremely creative professionals in the industry, all with the strength to work outside of comfort zones and to develop innovative ways to continue successfully.

The year-end push is here and the Marketing Tips article on page 30 offers practical ideas to finish strong. You can also be inspired by searching all the merchandise highlighted in the Product Galleries that begin on page 12.

This issue’s Destination: Walnut Grove features The Laura Ingalls Wilder Museum on page 26. Although this museum was closed to the public from the start of the pandemic through early July, it has shown its grit and determination to succeed now that it has reopened.

Most retail stores within cultural destinations have faced multiple challenges due to COVID-19, but one destination retailer, Great Wolf Lodge, revealed how it prevailed in light of the closures and social distancing both at its water park and in its stores on page 22.

In closing, read these words of wisdom from Maya Angelou: “You may not control all the events that happen to you, but you can decide not to be reduced by them.” Don’t give up — stay creative and focus on what can be done, even if it is different from what you have always done. Stay healthy and safe!

Until next issue,

Debbie Eisele

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.




Social Connections


Sales Producers is looking forward to seeing you at the Las Vegas Summer Market July 30-Aug. 3 and would love to give you the Royal Treatment when you book and keep your Las Vegas Market appointment! Enjoy perks including:⭐A welcome gift⭐Extra vendor specials⭐VIP access to our breakfasts and lunches⭐Entered to win a MeMoi bundle valued at $315 retail⭐Entered to win a 14K gold piece of jewelry from Maya J Jewelry valued at $600 retail⭐BONUS: plus get a 2nd entry when you place a Maya J Jewelry and/or MeMoí orderSee the Sales Producers showroom in person — and get your very own Royal Treatment; book your appointment at booknow.appointment-plus.com/ykrgznl4.(Sponsored by Sales Producers Inc.) ... See MoreSee Less
View on Facebook

Upcoming Trade Shows

Jul 11 – 17

Atlanta Market

Atlanta, GA USA
Jul 29 – Aug 1

Minneapolis Mart Gift, Home, Apparel & Accessory Show

Minnetonka, MN USA
Jul 30 – Aug 3

Las Vegas Market

Las Vegas, NV USA
Jul 30 – Aug 3

Dallas Men’s Show

Dallas, TX USA
Aug 1 – 5

August Atlanta Apparel

Atlanta, GA USA
Aug 6 – 9

August Las Vegas Apparel

Las Vegas, NV USA
Gift Shop Plus Summer 2023
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs