Jun 29, 2023
Gift for Life introduces tiered donor recognition program

Gift for Life introduced a tiered recognition program for donors in conjunction with Atlanta Market’s summer 2023 fundraising to support World Central Kitchen’s crisis-related hunger relief efforts.

Designed to celebrate Gift for Life supporters, the new tiered recognition program will recognize annual giving at levels between $500 and $10,000-plus. This recognition occurs three times per year, supplementing acknowledgement of campaign-specific donations.

“The gifts received from our industry partners are the lifeblood of organizations like World Central Kitchen,” said Ari Lowenstein, chair of Gift for Life. “Recognition of the manufacturers, sales agencies, market-makers and trade media who support Gift for Life across multiple markets is long overdue. This new tiered recognition program will allow Gift for Life to recognize our most consistent and generous supporters for their philanthropic efforts.”

Recognition levels start at $500 and extend through $10,000-plus with the following specific recognition tiers: Diamond Donor ($10,000); Platinum Donor ($5,000); Gold Donor ($3,000); Silver Donor ($1,000) and Bronze Donor ($500). Donors will be recognized for all of their donations made to any Gift for Life campaigns three times per year — January, March and October — and totals will reset with each calendar year.

Additionally, Diamond and Platinum donors will be recognized as Gift for Life sponsors for the following year and receive logo placement and testimonial opportunities in Gift for Life communication pieces.

Atlanta Market’s weeklong “Feed the Hungry. Feel the Good.” campaign kicks off the newly introduced tiered recognition program for Gift for Life. Participating showrooms will raise funds in several ways, including donations for each confirmed order placed during the summer market; vendor contributions, direct donations from retailers; and percentage of sales. Funds raised during the July 11-17 event at AmericasMart Atlanta will support World Central Kitchen’s efforts to eradicate food insecurity across the globe.

“ANDMORE is delighted to continue our support for World Central Kitchen this July in Atlanta and to pilot the new tiered recognition program for Gift For Life,” said Sarah Mount, vice president marketing at ANDMORE and Gift for Life first vice-chair. “Long-time supporters, like ANDMORE and so many of our Atlanta Market and Las Vegas Market exhibitors, are really essential to Gift for Life’s year-round fundraising efforts.”

Participating Atlanta Market showrooms confirmed to date are Schauben & Co., Road Runners and The Link Companies, with more to be announced. ANDMORE also will make a $2,500 donation. All gifts made through the Atlanta Market summer 2023 fundraiser will be added to the donor’s 2023 running total and count towards the tiered recognition levels.

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